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~isPartOf:"European journal of marketing : EJM"
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Werbung
66
Advertising
62
Advertising effects
46
Werbewirkung
46
Consumer behaviour
42
Konsumentenverhalten
42
Internet marketing
35
Online-Marketing
35
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European journal of marketing : EJM
Journal of business research : JBR
584
Journal of advertising research
464
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
SpringerLink / Bücher
262
Journal of marketing communications
255
Journal of retailing and consumer services
243
International journal of advertising : the review of marketing communications
240
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Psychology & marketing
167
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Journal of promotion management : JPM
150
International marketing review
141
Journal of marketing
137
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of marketing research : JMR
121
Industrial marketing management : the international journal for industrial and high-tech firms
119
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
International journal of hospitality management
110
NBER working paper series
93
Tourism management : research, policies, practice
93
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
90
Business horizons
89
European journal of operational research : EJOR
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
136
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1
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
4
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
6
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
7
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
8
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
9
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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