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Search: subject:"Werbung"
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Subject
All
Werbung
13,615
Online-Marketing
12,554
Internet marketing
12,248
Advertising
9,592
Konsumentenverhalten
7,715
Consumer behaviour
7,708
Social Web
5,759
Social web
5,758
Werbewirkung
5,679
Advertising effects
5,570
Internationales Marketing
5,059
International marketing
5,028
Markenführung
2,958
Brand management
2,952
Marketingmanagement
2,614
Deutschland
2,607
Theorie
2,571
Marketing management
2,561
Theory
2,534
USA
2,295
Electronic Commerce
2,177
United States
2,103
E-commerce
2,042
Online retailing
2,002
Online-Handel
2,002
Germany
1,994
Relationship marketing
1,961
Beziehungsmarketing
1,960
Marketing
1,807
Viral marketing
1,801
Markenimage
1,800
Virales Marketing
1,800
Brand image
1,769
Direktmarketing
1,494
Direct marketing
1,462
Internet
1,407
Werbepsychologie
1,159
Markenartikel
1,115
Psychology of advertising
1,053
Brand
1,030
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Online availability
All
Undetermined
9,307
Free
4,431
Type of publication
All
Article
20,501
Book / Working Paper
13,847
Journal
305
Other
1
Type of publication (narrower categories)
All
Article in journal
15,712
Aufsatz in Zeitschrift
15,712
Aufsatz im Buch
3,408
Book section
3,408
Graue Literatur
2,199
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2,199
Working Paper
1,431
Hochschulschrift
1,388
Arbeitspapier
1,386
Thesis
890
Collection of articles of several authors
863
Sammelwerk
863
Lehrbuch
489
Aufsatzsammlung
480
Case study
417
Fallstudie
417
Textbook
416
Bibliografie enthalten
351
Bibliography included
351
Ratgeber
341
Konferenzschrift
327
Guidebook
316
Dissertation u.a. Prüfungsschriften
248
Conference paper
172
Konferenzbeitrag
172
Conference proceedings
157
Reprint
118
Amtsdruckschrift
115
Government document
115
Handbook
104
Handbuch
104
Glossar enthalten
98
Glossary included
98
Collection of articles written by one author
87
Sammlung
87
Wörterbuch
55
Systematic review
43
Übersichtsarbeit
43
No longer published / No longer aquired
41
Statistik
41
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All
English
26,047
German
6,203
Undetermined
2,100
French
146
Italian
51
Spanish
44
Polish
40
Russian
38
Swedish
27
Hungarian
16
Dutch
15
Danish
12
Bulgarian
8
Finnish
8
Norwegian
8
Portuguese
6
Serbian
5
Czech
4
Croatian
4
Romanian
4
Ukrainian
4
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2
Japanese
2
Slovak
2
Turkish
2
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1
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1
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1
Chinese
1
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Author
All
Kreutzer, Ralf T.
69
Pelsmacker, Patrick de
69
Eisend, Martin
63
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
54
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Diehl, Sandra
34
Saffer, Henry
34
Dens, Nathalie
32
Mueller, Barbara
32
Nickel, Volker
32
Bruhn, Manfred
31
Goldfarb, Avi
31
Meffert, Heribert
31
Pflaum, Dieter
30
Septianto, Felix
30
Terlutter, Ralf
30
Tucker, Catherine
30
Yoon, Sukki
30
Huber, Frank
29
Kotabe, Masaaki
29
Rosengren, Sara
29
Stafford, Marla Royne
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dahlén, Micael
28
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
27
Huh, Jisu
27
Peitz, Martin
27
Samiee, Saeed
27
Schweiger, Günter
27
Sonnac, Nathalie
27
Yoon, Hye Jin
27
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Institution
All
Springer Fachmedien Wiesbaden
148
National Bureau of Economic Research
93
IGI Global
30
American Marketing Association
23
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
18
Information Resources Management Association
18
Haufe-Lexware GmbH & Co. KG
16
Springer Gabler <Firma>
15
Books on Demand GmbH <Norderstedt>
14
OECD
13
Nomos Verlagsgesellschaft
12
Axel-Springer-Verlag
11
Universität Mannheim
11
Edward Elgar Publishing
10
UNCTAD / Secretariat
10
Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
European Society for Opinion and Marketing Research
9
Fördergesellschaft Marketing an der Universität Augsburg
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
8
Erasmus Research Institute of Management
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
IP Deutschland GmbH <Köln>
8
International Chamber of Commerce
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Springer International Publishing
8
Springer-Verlag GmbH
8
Verlag Dr. Kovač
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Bundesstelle für Aussenhandelsinformation
7
International Trade Centre
7
MITP Verlags-GmbH & Co. KG
7
Peter Lang GmbH
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Deutscher Direktmarketing-Verband
6
Europäische Kommission
6
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Published in...
All
Journal of business research : JBR
584
Journal of advertising research
464
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
SpringerLink / Bücher
262
Journal of marketing communications
255
Journal of retailing and consumer services
243
International journal of advertising : the review of marketing communications
240
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Psychology & marketing
165
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Journal of promotion management : JPM
150
International marketing review
141
Journal of marketing
137
European journal of marketing : EJM
136
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of marketing research : JMR
121
Industrial marketing management : the international journal for industrial and high-tech firms
119
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
International journal of hospitality management
110
NBER working paper series
93
Tourism management : research, policies, practice
93
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
90
Business horizons
89
European journal of operational research : EJOR
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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Source
All
ECONIS (ZBW)
32,538
USB Cologne (EcoSocSci)
1,994
EconStor
57
USB Cologne (business full texts)
36
BASE
10
ArchiDok
7
OLC EcoSci
7
RePEc
5
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18,321
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34,654
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Date (oldest first)
18321
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
18322
Advertising persuasion in China : using Mandarin or Cantonese?
Liu, ShiXiong
;
Wen, Xiaoshan
;
Wei, Lina
;
Zhao, Weihong
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2383-2389
Persistent link: https://www.econbiz.de/10010207613
Saved in:
18323
Synchronising marketing and supply chain management policies for improving system performance
Goyal, Suresh K.
;
Jain, Richa
- In:
International journal of procurement management
6
(
2013
)
5
,
pp. 609-619
Persistent link: https://www.econbiz.de/10010207614
Saved in:
18324
Die anlehnende Markennutzung für nicht ähnliche Produkte
Görlich, Daniel
-
2013
Persistent link: https://www.econbiz.de/10010207711
Saved in:
18325
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.
;
Malaviya, Prashant
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Saved in:
18326
Goldesel oder Sündenbock :
Werbung
in Location-Based Services aus Sicht der Anwender
Weigl, Maximilian
- In:
Optimierte Zielgruppenansprache : werbende …
,
(pp. 149-167)
.
2013
Persistent link: https://www.econbiz.de/10009747984
Saved in:
18327
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
18328
Effective persuasion of international business sales letters : an emic-etic perspective
Zhu, Yunxia
;
Hildebrandt, Herbert William
- In:
Management international review : mir ; journal of …
53
(
2013
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009749934
Saved in:
18329
Werbung
im Wandel : von der Reichweite zur Relevanz
Justitz, Robert
-
2013
-
Erstaufl.
Persistent link: https://www.econbiz.de/10009750109
Saved in:
18330
How does advertising affect market performance? : a note on generic advertising
Hamilton, Stephen F.
;
Richards, Timothy J.
;
Stiegert, …
- In:
Economic inquiry : journal of the Western Economic …
51
(
2013
)
2
,
pp. 1183-1195
Persistent link: https://www.econbiz.de/10009751090
Saved in:
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