Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...

The economic advancement of emerging markets such as China, Brazil, and India has been regarded as one of the benefits of a globalized world. This paper revisits and evaluates the Uppsala model to teases out the process, speed, determinants, and challenges of early internationalization...

The main purpose of this study is to examine the role of cost leadership and differentiation strategies in the relationships among entrepreneurial leadership, entrepreneurial mindset, and business performance. The sample of the study consists of 443 managers working in 8 sectors affiliated to...

This study aims to contribute to the systematisation of knowledge in the field of business strategies and analyse its trends. An initial dataset of 884 articles was extracted from the WoS and Scopus databases based on keywords. This dataset was reduced to 430 articles by detailed reading and...

Because the construction industry is widely viewed as the engine that drives economies around the world, understanding how companies achieve their competitive advantages through innovation, the use of information technologies, strategies, business models, or human resources is vital. The current...

The purpose of this paper is to analyze the relationship between brand and competitive advantage (through differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed using a quantitative methodological approach. The...