Xia, Huosong; Zhang, Qian; Zhang, Zuopeng; Zheng, Leven J. - In: Industrial Management & Data Systems 123 (2023) 11, pp. 2857-2881
Purpose This paper aims to investigate investors' willingness to use robo-advisors from customers' perspectives and … types of factors driving the willingness to use robo-advisors: perceived usefulness, trust and perceived risk as external … use, and arousal in emotional response plays a mediating role between perceived usefulness and willingness to use …