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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age

Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014550367

Effect of electronic word-of-mouth on customers' booking intention at online travel agencies : case in Vietnam

Nguyen Hong Quan; Bui Quang Thang - In: International journal of electronic trade 1 (2023) 1, pp. 74-92

Persistent link: https://www.econbiz.de/10015060701

Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation

Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025

Persistent link: https://www.econbiz.de/10015373119

Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce

Kour, Manjit; Kaur, Rajinder; Bhullar, Arshan; … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 79-103

Persistent link: https://www.econbiz.de/10015357933

Designing a framework for e-WOM and online reviews adoption for online reservations in the hotel industry in the Egyptian context

Elsaghier, Niveen - In: International journal of business & management : IJoBM 8 (2020) 2, pp. 25-52

Persistent link: https://www.econbiz.de/10012395620

WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies

Jansen, Thomas; Moura, Francisco Tigre - 2024

. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …

Persistent link: https://www.econbiz.de/10014556418