Durmuş, Beril; Ekizler, Hüseyin; Bolelli, Murat - In: Istanbul business research 53 (2024) 2, pp. 137-159
loneliness, self-esteem, FoMO (Fear of Missing Out), YouTube addiction, and online stickiness concepts. This study hypothesizes … that self-esteem and loneliness significantly affect FoMO, which in turn influences YouTube addiction and online stickiness … YouTube addiction, and FoMO Social Experience had a significant effect on YouTube addiction. Finally, YouTube addiction is …