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  • Search: subject:"YouTube"
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Year of publication
Subject
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YouTube 55 Internet marketing 27 Online-Marketing 27 Social Web 27 Social web 27 Consumer behaviour 16 Konsumentenverhalten 16 Instagram 9 Advertising effects 8 Werbewirkung 8 Advertising 7 Werbung 7 Youtube 7 social media 7 Digital platform 6 Digitale Plattform 6 media economics 6 user-generated content 6 Influencer 5 Network economics 5 Netzwerkökonomik 5 Amazon 4 Content Management 4 Content management 4 Facebook 4 Google 4 Kaufentscheidung 4 Marketing 4 Netflix 4 Online retailing 4 Online-Handel 4 Purchase decision 4 Social Media 4 Social media 4 TikTok 4 Twitter 4 advertising 4 antitrust policy 4 commercial television 4 competition 4
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Online availability
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Free 76 CC license 16
Type of publication
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Article 47 Book / Working Paper 29
Type of publication (narrower categories)
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Article in journal 26 Aufsatz in Zeitschrift 26 Working Paper 15 Article 14 Graue Literatur 11 Non-commercial literature 11 Arbeitspapier 8 Conference Paper 5 Conference paper 2 Hochschulschrift 2 Konferenzbeitrag 2 Research Report 2 Collection of articles of several authors 1 Sammelwerk 1 research-article 1
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Language
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English 64 German 6 Undetermined 5 French 1
Author
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Budzinski, Oliver 8 Hallinan, Blake 4 Kerkhof, Anna 4 Lindstädt-Dreusicke, Nadine 4 Reynolds, C. J. 4 Rothenstein, Omer 4 Gänßle, Sophia 3 Anupama, J. 2 Athni, Aditya 2 Beier, Michael 2 Chen, YuChing 2 Febriyantoro, Mohamad Trio 2 Firsov, Dmitrii 2 Früh, Sebastian 2 George, Allen Joshua 2 Hutabarat, Lamtiur 2 Išoraitė, Margarita 2 Jeyavel, Sundaramoorthy 2 John, Romate 2 Kacprzak, Agnieszka 2 Kołaszewska, Izabela 2 Lal, Bhagya 2 Lewandowsky, Stephan 2 Maseeh, Haroon Iqbal 2 Nassauer, Anne 2 Octoyuda, Edgar 2 Pandey, Vijyendra 2 Rajkumar, Eslavath 2 Rehman, Mehak 2 Roß, Wiebke 2 Sebastian, Ann Tresa 2 Silaban, Pantas H. 2 Silalahi, Andri Dayarana K. 2 Silvestrov, Sergey 2 Sitanggang, Yuni Kartika 2 Sitorus, Ade Irma Suryani 2 Starovoitov, Vladimir 2 Tom, Aleena Agnus 2 Varghese, Jee 2 Wajid, Maria 2
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Institution
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Fachhochschule Reutlingen / European School of Business 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Internet Policy Review 5 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 4 Ilmenau Economics Discussion Papers 4 Cogent Business & Management 3 Cogent business & management 3 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 2 Internet policy review : journal on internet regulation 2 Journal of Applied Leadership and Management 2 Journal of open innovation : technology, market, and complexity 2 22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018 1 Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Empirical Industrial Organisation I 1 Businesses 1 CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim 1 CESifo Working Paper 1 CESifo working papers 1 Contribuciones a las Ciencias Sociales 1 Digital business 1 Disruptions 1 Düsseldorf Working Papers in Applied Management and Economics 1 Economics & management series 1 Forum: Qualitative Sozialforschung 1 Holistic Marketing Management Journal 1 International Journal of Asian Social Science 1 International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association 1 Istanbul business research 1 Italian journal of marketing : ITJM 1 Journal of Accounting and Management Information Systems (JAMIS) 1 Journal of Documentation 1 Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) 1 Journal of Open Innovation: Technology, Market, and Complexity 1 Journal of accounting & management information systems : JAMIS 1 Journal of innovation & knowledge : JIK 1 Journal of marketing and consumer behaviour in emerging markets 1 Journal of retailing and consumer services 1 Journal of the Academy of Marketing Science 1 Logistics 1 MIBES transactions : international journal ; publication of research papers on management, business & economic systems 1 MPRA Paper 1 Management & Marketing 1 Psychology & marketing 1
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Source
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ECONIS (ZBW) 39 EconStor 29 RePEc 5 BASE 2 Other ZBW resources 1
Showing 1 - 10 of 76
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Aspirational platform governance: How creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet Policy Review 14 (2025) 1, pp. 1-28
high-profile debate surrounding bias and racism in content moderation on YouTube to investigate how creators engage in meta …
Persistent link: https://www.econbiz.de/10015357169
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Kingdom or fandom? : YouTube and the changing role of gatekeeping in digital cultural markets
Malik, Sumeet; Rathee, Chandrika; Alexy, Oliver; Wang, … - In: Strategic management journal 46 (2025) 4, pp. 929-961
Persistent link: https://www.econbiz.de/10015386933
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Who deserves to be the finfluencer?
Hasanah, Eneng Nur; Koesrindartoto, Deddy Priatmodjo; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-10
strategies of the top nine finfluencers on TikTok, YouTube, and Instagram, with a particular focus on their potential impact on …
Persistent link: https://www.econbiz.de/10015414108
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Social media and logistics : uncovering challenges and solutions through YouTube data
Naganawa, Hisatoshi; Hirata, Enna - In: Logistics 9 (2025) 2, pp. 1-21
find effective solutions. YouTube, as a social networking platform, has a growing user base and is increasingly used not … potentially be used as an indicator of the topic under discussion. Methods: This study collects YouTube data containing keywords … potential solutions. It is the first study to analyze both subtitle and comment data extracted from YouTube audio as large …
Persistent link: https://www.econbiz.de/10015437415
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Copyright callouts and the promise of creator-driven platform governance
Hallinan, Blake; Reynolds, C. J.; Rothenstein, Omer - In: Internet Policy Review 13 (2024) 2, pp. 1-43
Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss …
Persistent link: https://www.econbiz.de/10014583563
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Copyright callouts and the promise of creator-driven platform governance
Hallinan, Blake; Reynolds, C. J.; Rothenstein, Omer - In: Internet Policy Review 13 (2024) 2, pp. 1-43
Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss …
Persistent link: https://www.econbiz.de/10014634491
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Niche Analysis of Competition among Music Streaming Services in Korea
Shin, Saehe - 2024
and Bugs have long dominated the market. However, the recent rapid growth of global platforms such as YouTube Music has … streaming platforms in this competitive environment. Four platforms—YouTube Music, Melon, Genie Music, and Flo—were selected for …
Persistent link: https://www.econbiz.de/10015057391
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Content moderation preference analysis by digital platforms: Based on Japanese case
Kaneyasu, Keisuke; Koguchi, Teppei - 2024
Persistent link: https://www.econbiz.de/10015057397
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Behind the Youtube addiction and online stickiness : does fear of missing out count?
Durmuş, Beril; Ekizler, Hüseyin; Bolelli, Murat - In: Istanbul business research 53 (2024) 2, pp. 137-159
loneliness, self-esteem, FoMO (Fear of Missing Out), YouTube addiction, and online stickiness concepts. This study hypothesizes … that self-esteem and loneliness significantly affect FoMO, which in turn influences YouTube addiction and online stickiness … YouTube addiction, and FoMO Social Experience had a significant effect on YouTube addiction. Finally, YouTube addiction is …
Persistent link: https://www.econbiz.de/10015095108
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Examining some dynamics related to YouTube ad clutter in a high-clutter context
Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14
Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards … YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter … since their videos have embedded ads of programme sponsors in addition to regular YouTube advertisements). Design …
Persistent link: https://www.econbiz.de/10015049546
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