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  • Search: subject:"YouTube"
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Year of publication
Subject
All
YouTube 213 Online-Marketing 126 Internet marketing 124 Social Web 113 Social web 113 Consumer behaviour 66 Konsumentenverhalten 66 Advertising effects 35 Werbewirkung 35 Werbung 35 Advertising 34 Facebook 27 Social media 25 Influencer 23 social media 21 Instagram 19 Twitter 18 Brand management 17 Markenführung 17 Digital platform 16 Digitale Plattform 16 Marketing 16 Viral marketing 14 Virales Marketing 14 Marketing management 13 Beziehungsmarketing 12 Marketingmanagement 12 Online retailing 12 Online-Handel 12 Relationship marketing 12 Youtube 12 Influencer marketing 11 Internet 11 Social Media 11 Brand 10 Emotion 10 Kaufentscheidung 10 Markenartikel 10 Purchase decision 10 Deutschland 9
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Online availability
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Undetermined 155 Free 79 CC license 17
Type of publication
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Article 216 Book / Working Paper 56
Type of publication (narrower categories)
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Article in journal 151 Aufsatz in Zeitschrift 151 research-article 20 Article 16 Working Paper 15 Graue Literatur 12 Non-commercial literature 12 Arbeitspapier 8 Aufsatz im Buch 7 Book section 7 Conference Paper 5 Hochschulschrift 4 Conference paper 3 Guidebook 3 Konferenzbeitrag 3 Ratgeber 3 Aufsatzsammlung 2 Research Report 2 review 2 viewpoint 2 Case study 1 Collection of articles of several authors 1 Fallstudie 1 Festschrift 1 Lehrbuch 1 Sammelwerk 1 Thesis 1 review-article 1
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Language
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English 231 German 29 Undetermined 11 French 2
Author
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Budzinski, Oliver 8 Balakrishnan, Janarthanan 4 Feng, Yang 4 Hallinan, Blake 4 Kerkhof, Anna 4 Lindstädt-Dreusicke, Nadine 4 Pagel, Sven 4 Reynolds, C. J. 4 Rothenstein, Omer 4 Chen, Huan 3 Gänßle, Sophia 3 Jarboe, Greg 3 Manickavasagam, Jeevananthan 3 Roß, Wiebke 3 Weghake, Jens 3 Anupama, J. 2 Athni, Aditya 2 Baek, Hyunmi 2 Beier, Michael 2 Blits, Jonah 2 Chan-Olmsted, Sylvia M. 2 Chen, YuChing 2 Choi, Sungchul 2 Cocker, Hayley L. 2 Cronin, James 2 Djafarova, Elmira 2 Febriyantoro, Mohamad Trio 2 Firsov, Dmitrii 2 Früh, Sebastian 2 George, Allen Joshua 2 Good, Alice 2 Han, Jiyoon 2 Hutabarat, Lamtiur 2 Išoraitė, Margarita 2 Jeyavel, Sundaramoorthy 2 Joa, Claire Youngnyo 2 John, Romate 2 Kacprzak, Agnieszka 2 Kim, Heejin 2 Kim, Taekyung 2
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Institution
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Springer-Verlag GmbH 2 Droemer Verlag 1 Duesseldorf University of Applied Sciences 1 Fachhochschule Reutlingen / European School of Business 1 Springer Fachmedien Wiesbaden 1 Universität Greifswald 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Online Information Review 7 International journal of internet marketing and advertising : IJIMA 6 International journal of advertising : the review of marketing communications 5 Internet Policy Review 5 Journal of promotion management : innovations in planning and applied research 5 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 4 Ilmenau Economics Discussion Papers 4 Journal of Documentation 4 Journal of media business studies 4 Cogent Business & Management 3 Cogent business & management 3 International journal of business information systems : IJBIS 3 International journal of electronic marketing and retailing : IJEMR 3 Journal of retailing and consumer services 3 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 2 Consumer Behavior in Tourism and Hospitality 2 Economics letters 2 Finance research letters 2 Geheimnisse des Erfolgs 2 Global Knowledge, Memory and Communication 2 Health marketing quarterly 2 International journal of electronic customer relationship management : IJECRM 2 Internet policy review : journal on internet regulation 2 Journal of Applied Leadership and Management 2 Journal of Islamic marketing 2 Journal of business research : JBR 2 Journal of hospitality marketing & management 2 Journal of internet commerce 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Journal of open innovation : technology, market, and complexity 2 Marketing theory 2 SpringerLink / Bücher 2 Strategic Direction 2 Technological forecasting & social change : an international journal 2 The journal of brand management : an international journal 2 Transfer : Zeitschrift für Kommunikation und Markenmanagement 2 Worldwide Hospitality and Tourism Themes 2 22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018 1 Accounting and finance 1 Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing 1
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Source
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ECONIS (ZBW) 188 EconStor 31 Other ZBW resources 30 RePEc 12 USB Cologne (EcoSocSci) 9 BASE 2
Showing 1 - 10 of 272
Cover Image
Aspirational platform governance: How creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet Policy Review 14 (2025) 1, pp. 1-28
high-profile debate surrounding bias and racism in content moderation on YouTube to investigate how creators engage in meta …
Persistent link: https://www.econbiz.de/10015357169
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Social media and logistics : uncovering challenges and solutions through YouTube data
Naganawa, Hisatoshi; Hirata, Enna - In: Logistics 9 (2025) 2, pp. 1-21
find effective solutions. YouTube, as a social networking platform, has a growing user base and is increasingly used not … potentially be used as an indicator of the topic under discussion. Methods: This study collects YouTube data containing keywords … potential solutions. It is the first study to analyze both subtitle and comment data extracted from YouTube audio as large …
Persistent link: https://www.econbiz.de/10015437415
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Kingdom or fandom? : YouTube and the changing role of gatekeeping in digital cultural markets
Malik, Sumeet; Rathee, Chandrika; Alexy, Oliver; Wang, … - In: Strategic management journal 46 (2025) 4, pp. 929-961
Persistent link: https://www.econbiz.de/10015386933
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Who deserves to be the finfluencer?
Hasanah, Eneng Nur; Koesrindartoto, Deddy Priatmodjo; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-10
strategies of the top nine finfluencers on TikTok, YouTube, and Instagram, with a particular focus on their potential impact on …
Persistent link: https://www.econbiz.de/10015414108
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Speaking of sustainability... : the triple bottom line in firm- and user-generated content
Blits, Jonah; Yegoryan, Narine; Mandler, Timo; … - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 557-584
major data sources (corporate websites, Amazon, and YouTube) indicates significant divergence in how firms and consumers …
Persistent link: https://www.econbiz.de/10015543226
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Cover Image
Speaking of sustainability... The triple bottom line in firm- and user-generated content
Blits, Jonah; Yegoryan, Narine; Mandler, Timo; … - In: Schmalenbach Journal of Business Research (SBUR) 77 (2025) 3, pp. 557-584
major data sources (corporate websites, Amazon, and YouTube) indicates significant divergence in how firms and consumers …
Persistent link: https://www.econbiz.de/10015546690
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Bitcoin returns and YouTube news : a behavioural time series analysis
Fay, Pierre; Bourghelle, David; Jawadi, Fredj - In: Applied economics 57 (2025) 45, pp. 7215-7233
Persistent link: https://www.econbiz.de/10015472853
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Copyright callouts and the promise of creator-driven platform governance
Hallinan, Blake; Reynolds, C. J.; Rothenstein, Omer - In: Internet Policy Review 13 (2024) 2, pp. 1-43
Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss …
Persistent link: https://www.econbiz.de/10014583563
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Copyright callouts and the promise of creator-driven platform governance
Hallinan, Blake; Reynolds, C. J.; Rothenstein, Omer - In: Internet Policy Review 13 (2024) 2, pp. 1-43
Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss …
Persistent link: https://www.econbiz.de/10014634491
Saved in:
Cover Image
Niche Analysis of Competition among Music Streaming Services in Korea
Shin, Saehe - 2024
and Bugs have long dominated the market. However, the recent rapid growth of global platforms such as YouTube Music has … streaming platforms in this competitive environment. Four platforms—YouTube Music, Melon, Genie Music, and Flo—were selected for …
Persistent link: https://www.econbiz.de/10015057391
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