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~isPartOf:"European journal of marketing : EJM"
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Print advertising
7
Printwerbung
7
Advertising effects
4
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2
Frauen
2
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Ben-Ur, Joseph
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Fetscherin, Marc
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Lysonski, Steven
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Sabri, Ouidade
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European journal of marketing : EJM
Publizistik : Vierteljahreshefte für Kommunikationsforschung
47
The journal of media economics
45
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
28
Gazette : the international journal for communication studies
27
Zeszyty prasoznawcze : kwartalnik Ośrodka Badań Prasoznawczych
25
Journal of media business studies
24
NBER Working Paper
22
Journal of advertising research
19
JMM : the international journal on media management
17
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
14
Public opinion quarterly : journal of the American Association for Public Opinion Research
13
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
Praxis des Zeitungsmanagements : ein Kompendium
10
Discussion paper / Centre for Economic Policy Research
9
Discussion paper series / IZA
9
Discussion papers / CEPR
9
Information economics and policy : IEP
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
NET Institute Working Paper
8
Osteuropa
8
RatSWD working paper series
8
The American economic review
8
Applied economics
7
CESifo working papers
7
Journal of marketing research : JMR
7
Nürnberger Forschungsberichte
7
Research studies on the newspaper industry
7
Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
7
Working paper
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Aus Politik und Zeitgeschichte : APuZ
6
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1
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
3
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
4
A marketing poll : an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 515-538
Persistent link: https://www.econbiz.de/10008650065
Saved in:
5
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
6
Retail trade advertising in the Leicester Journal and the Leicester Chronicle : 1855 - 71
Tudor, Beverley Ann
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 41-56
Persistent link: https://www.econbiz.de/10001071331
Saved in:
7
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
8
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
Saved in:
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