Bedürfnisse von Patientinnen und Patienten bzw. Kundinnen und Kunden im Gesundheitswesen stellen für die Gesundheitsunternehmen Ansatzpunkte zur Verbesserung der Kundenzufriedenheit dar. Um die Bedürfnisse zu identifizieren, werden Inhalte der Empathiekarte genutzt. Datengrundlage bilden...

Social commerce (s-commerce) is a social media service enabling consumers' participation in the online marketing and sale of products and services. This study aims to (a) identify key functional and hedonic quality factors that affect consumer satisfaction based on consumers' perspective and (b)...

This study uses artificial intelligence and big data technologies to develop a chatbot prototype for veterinary consultations. To understand pet owners’ behavioral intentions to use the chatbot for veterinary consultations, we modify the technology acceptance model to develop a usage intention...

Purpose - Satisfaction and loyalty as vital and strategic concepts in the marketing literature are highly important to companies and marketers. The review of the existing literature reveals a gap of the role of emotional constructs that can begin in a regular and rational sequence of...

One of the most significant changes in the field of education in this information age is the paradigm shift from teacher-centered to learner-centered education. Along with this paradigm shift, understanding of students’ e-learning adoption behavior among various countries is urgently needed....