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  • Search: subject:"a/b testing"
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Year of publication
Subject
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A/B testing 18 Experiment 18 A/B Testing 5 Consumer behaviour 5 Konsumentenverhalten 5 Decision 4 Entscheidung 4 Internet marketing 4 Online retailing 4 Online-Handel 4 Online-Marketing 4 Strategisches Management 4 Theorie 4 Theory 4 A/B-Testing 3 Advertising effects 3 Big Data 3 Decision theory 3 Digitalisierung 3 Entscheidungstheorie 3 Feldforschung 3 Field research 3 Statistical test 3 Statistical theory 3 Statistische Methodenlehre 3 Statistischer Test 3 Strategic management 3 Website 3 Werbewirkung 3 e-commerce 3 field experiments 3 Advertising 2 Agile Frameworks 2 Artificial intelligence 2 Backlog Ticketing Stand-up 2 Bayes-Statistik 2 Bayesian decision theory 2 Bayesian inference 2 Behavioral Economics 2 Big data 2
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Online availability
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Undetermined 20 Free 9 CC license 2
Type of publication
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Article 21 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 18 Aufsatz in Zeitschrift 18 Arbeitspapier 4 Graue Literatur 4 Non-commercial literature 4 Working Paper 4 Aufsatzsammlung 2 Article 1 research-article 1
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Language
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English 25 German 4 Undetermined 1
Author
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Berman, Ron 3 Hasan, Sharique 3 Chatterji, Aaron 2 Feit, Elea McDonnell 2 Golyaev, Konstantin 2 Haupenthal, Isabel 2 Hoffmann, Sascha 2 Koning, Rembrand 2 Schmitt, Lars 2 Schwartz, Eric M. 2 Spreer, Philipp 2 Abe, Makoto 1 Abernethy, Jacob 1 Ahmed, Faisal Bin 1 Azevedo, Eduardo M. 1 Banerjee, Akshina 1 Bates, Kenneth 1 Bin Ahmed, Faisal 1 Bojinov, Iavor 1 Bradlow, Eric T. 1 Campbell, Colin L. 1 Chin, Alex 1 Chitalia, Parag 1 Fader, Peter 1 Gokhan Ertug 1 Gregurec, Iva 1 Haefele, Stacey 1 Hall, Todd 1 Jayaraman, Neeraj 1 Johari, Ramesh 1 Kalfountzou, Eleni 1 Khenfer, Jamel 1 Koomen, Pete 1 Loecher, Markus 1 Maity, Sudeep 1 Mandić, Miroslav 1 Mao, David 1 Martin, Karl 1 Misra, Kanishka 1 Ni, Tu 1
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Published in...
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Marketing science 5 Jahrbücher für Nationalökonomie und Statistik 2 Working papers / Harvard Business School, Division of Research 2 Business & society 1 Business horizons 1 CIRJE discussion papers / F series 1 ENTRENOVA - ENTerprise REsearch InNOVAtion 1 ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 1 Interfaces : the INFORMS journal on the practice of operations research 1 International journal of market research 1 Journal of Causal Inference 1 Journal of economic theory 1 Journal of organization design : JOD 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Market : review for marketing theory and practice 1 Operations research 1 Working paper / National Bureau of Economic Research, Inc. 1 ZRFC : risk, fraud & compliance ; Prävention und Aufdeckung in der Compliance-Organisation 1 Zagreb international review of economics & business 1
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Source
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ECONIS (ZBW) 27 Other ZBW resources 2 EconStor 1
Showing 21 - 30 of 30
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Digital Product Management : Frameworks - Tools - Cases
Hoffmann, Sascha (ed.) - 2024
discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product … Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership …
Persistent link: https://www.econbiz.de/10015053266
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Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele
Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage
Discovery -- Validierung von Produktideen -- Product Delivery -- Growth -- Produktänderungen -- A/B-Testing im digitalen …; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden …
Persistent link: https://www.econbiz.de/10014415157
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Riskmanagement Change : wie lassen sich unternehmerische Risiken im Zusammenhang mit Veränderungen der Value Chain objektiv einschätzen sowie deren Wirkungen durch Hypothesentests quantifizieren?
Tiemann, Veith - In: ZRFC : risk, fraud & compliance ; Prävention und … 15 (2020) 5, pp. 206-210
Persistent link: https://www.econbiz.de/10012298099
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Test & roll : profit-maximizing A/B tests
Feit, Elea McDonnell; Berman, Ron - In: Marketing science 38 (2019) 6, pp. 1038-1058
Persistent link: https://www.econbiz.de/10012147198
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Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science 38 (2019) 2, pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
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Are multi-armed bandits susceptible to Peeking?
Loecher, Markus - In: Zagreb international review of economics & business 21 (2018) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011897299
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Randomization in online experiments
Golyaev, Konstantin - In: Jahrbücher für Nationalökonomie und Statistik 238 (2018) 3/4, pp. 223-241
Persistent link: https://www.econbiz.de/10011954303
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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Dell's channel transformation : leveraging operations research to unleash potential across the value chain
Martin, Karl; Chitalia, Parag; Pugalenthi, Murugan; … - In: Interfaces : the INFORMS journal on the practice of … 44 (2014) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10010345238
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Randomization in Online Experiments
Golyaev, Konstantin - In: Jahrbücher für Nationalökonomie und Statistik 238 (2018) 3-4, pp. 223-241
Internet, during the past twenty-five years, randomized experiments have become common, often referred to as A/B testing. For … practical reasons, much A/B testing does not use pseudo-random number generators to implement randomization. Instead, hash …
Persistent link: https://www.econbiz.de/10014609649
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