Search Results - subject:"a/b testing"

Reliable switchback experiments with rerandomization for auction environments at Procter & Gamble

Ni, Tu; Kalfountzou, Eleni; Bojinov, Iavor - 2025

Persistent link: https://www.econbiz.de/10015456088

Unwitting participants at our expense : A/B testing and digital exploitation

Zou, Tengjian; Gokhan Ertug - In: Business & society 63 (2024) 7, pp. 1513-1517

Persistent link: https://www.econbiz.de/10015055830

Probability-based A/B testing with Adaptive Minimax Regret (AMR) criterion for long-term customer metrics

Abe, Makoto - 2024

Persistent link: https://www.econbiz.de/10015055882

The language that drives engagement : a systematic large-scale analysis of headline experiments

Banerjee, Akshina; Urminsky, Oleg - In: Marketing science 44 (2025) 3, pp. 566-592

Persistent link: https://www.econbiz.de/10015442401

Always valid inference : continuous monitoring of A/B tests

Johari, Ramesh; Koomen, Pete; Pekelis, Leonid; Walsh, David - In: Operations research 70 (2022) 3, pp. 1806-1821

Persistent link: https://www.econbiz.de/10013366258

PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

Spreer, Philipp - 2024

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Persistent link: https://www.econbiz.de/10015051037

Latent stratification for incrementality experiments

Berman, Ron; Feit, Elea McDonnell - In: Marketing science 43 (2024) 4, pp. 903-917

Persistent link: https://www.econbiz.de/10014636352

Website Design and Trust Elements: A/B Testing on a Start-up's Website

Schmitt, Lars; Haupenthal, Isabel; Bin Ahmed, Faisal - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 7 (2021) 1, pp. 166-177

-life context. Therefore, we have applied the method of A/B testing to the website of a fictive start-up. Trust elements were placed …

Persistent link: https://www.econbiz.de/10013336923

Website design and trust elements : A/B testing on a start-up's website

Schmitt, Lars; Haupenthal, Isabel; Ahmed, Faisal Bin - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 7 (2021) 1, pp. 166-177

-life context. Therefore, we have applied the method of A/B testing to the website of a fictive start-up. Trust elements were placed …

Persistent link: https://www.econbiz.de/10013170342

The A/B testing problem with Gaussian priors

Azevedo, Eduardo M.; Mao, David; Olea, José Luis Montiel; … - In: Journal of economic theory 210 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014421172