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  • Search: subject:"acquisition pattern analysis"
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Year of publication
Subject
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acquisition pattern analysis 1 analytical Customer Relationship Management 1 cross-sell 1 longitudinal 1 sequence analysis 1 state space representation 1
Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Language
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English 1
Author
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POEL, D. VAN DEN 1 PRINZIE, A. 1
Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 1
Published in...
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 1
Source
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RePEc 1
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Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis application
PRINZIE, A.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009
Pattern Analysis exploiting typical acquisition patterns to predict a customer’s next purchase. Typically, the acquisition …Longitudinal consumer behavior has been modeled by sequence analysis. A popular application involves Acquisition …
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