Palsule-Desai, Omkar D.; Tirupati, Devanath; Shah, Janat - In: International Journal of Production Economics 163 (2015) C, pp. 16-33
using a core product and add-on services. While the functional output of the core product is identical across the products …, product variety is created using add-on services that do not alter the functionality of the core product. The motivation for … positioning of add-on services. We show that for the core product cost below a threshold the firm does not cover the entire market …
