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  • Search: subject:"additive trees"
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Year of publication
Subject
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additive trees 4 multidimensional scaling 2 Brand 1 Brand management 1 Cluster analysis 1 Clusteranalyse 1 Consumer behaviour 1 Internet marketing 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Market research 1 Marktforschung 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 brand similarities 1 cluster analysis 1 clustering 1 feature models 1 feature structures 1 hierarchical clustering 1 linear arrays 1 market structure analysis 1 nonhierarchical clustering 1 online consumer data 1 overlapping clustering 1 partitioning 1 perceptual maps 1 proximities 1 similarity 1 t-SNE 1 tree structures 1
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Undetermined 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 3 English 1
Author
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Tversky, Amos 2 Carroll, J. 1 Chen, Song 1 Corter, James 1 Hutchinson, J. 1 Mungale, Amitabh 1 Pruzansky, Sandra 1 Vidden, Chad 1 Vriens, Marco 1
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Published in...
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Psychometrika 3 International journal of market research 1
Source
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RePEc 3 ECONIS (ZBW) 1
Showing 1 - 4 of 4
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Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
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Pairwise partitioning: A nonmetric algorithm for identifying feature-based similarity structures
Hutchinson, J.; Mungale, Amitabh - In: Psychometrika 62 (1997) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10005603603
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Extended similarity trees
Corter, James; Tversky, Amos - In: Psychometrika 51 (1986) 3, pp. 429-451
Persistent link: https://www.econbiz.de/10005603242
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Spatial versus tree representations of proximity data
Pruzansky, Sandra; Tversky, Amos; Carroll, J. - In: Psychometrika 47 (1982) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10005184150
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