Phan, Kenny; Daim, Tugrul U. - In: Journal of industrial engineering and management : JIEM 4 (2011) 2, pp. 339-360
this paper is to find the factors that influence the acceptance/adoption of mobile services. Design … Process (AHP) and Cluster analysis to identify the factors that influence the adoption of mobile services. Findings: The … results show that ease of use and usefulness are top two factors that influence the adoption of mobile services. Research …