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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Werbung
37
Advertising
36
Consumer behaviour
30
Konsumentenverhalten
30
Belgien
24
Belgium
24
Brand management
20
Markenführung
20
Internet marketing
16
Online-Marketing
16
Product Placement
15
Product placement
15
Brand image
14
Markenimage
14
Fernsehwerbung
13
Television advertising
13
Psychology of advertising
10
Werbepsychologie
10
Marketing management
9
Marketingmanagement
9
Brand
7
Markenartikel
7
Target group
7
Zielgruppe
7
Advertising planning
6
Children
6
Emotion
6
Kinder
6
Viral marketing
6
Virales Marketing
6
Werbeplanung
6
Bibliometrics
5
Bibliometrie
5
Brand extension
5
Brand placement
5
Computerspiel
5
Costs
5
Fernsehprogramm
5
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Undetermined
30
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78
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13
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60
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60
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19
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19
Arbeitspapier
6
Graue Literatur
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English
89
Dutch
2
Author
All
Pelsmacker, Patrick de
Kaiser, Harry M.
88
Gierl, Heribert
80
Kreutzer, Ralf T.
70
Eisend, Martin
68
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
49
Dens, Nathalie
47
Wilbur, Kenneth C.
43
Diehl, Sandra
42
Peitz, Martin
42
Bruhn, Manfred
41
Goldfarb, Avi
39
Pepels, Werner
39
Septianto, Felix
39
Silk, Alvin J.
39
Franses, Philip Hans
38
Nilssen, Tore
38
Tucker, Catherine
38
Rossiter, John R.
37
Meffert, Heribert
36
Stafford, Marla Royne
36
Terlutter, Ralf
36
Fritz, Wolfgang
35
Saffer, Henry
35
Sørgard, Lars
35
Mueller, Barbara
34
Fantapié Altobelli, Claudia
33
Berndt, Ernst R.
32
Ghose, Anindya
32
Huber, Frank
32
Reijmersdal, Eva A. van
32
Yoon, Sukki
32
Laussel, Didier
31
Pauwels, Koen
31
Skiera, Bernd
31
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
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International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Cross-cultural buyer behavior
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar advanced introductions
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
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ECONIS (ZBW)
91
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1
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Perspectives on advancing the
advertising
field for academics and practitioners : celebrating 40 years of the International Journal of
Advertising
: editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Advertisers' perceptions regarding the ethical appropriateness of new
advertising
formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
5
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
6
Parental mediation of children's exposure to online media and
advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
7
What is wrong with
advertising
research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Co-creating
advertising
literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
10
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
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