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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Subject
All
Online-Marketing
7,411
Internet marketing
7,408
Consumer behaviour
6,457
Konsumentenverhalten
6,457
Advertising
5,396
Werbung
5,319
Advertising effects
5,039
Werbewirkung
5,038
Social Web
4,062
Social web
4,062
Brand management
2,325
Markenführung
2,325
International marketing
2,193
Internationales Marketing
2,191
Brand image
1,711
Markenimage
1,711
USA
1,566
United States
1,563
Viral marketing
1,499
Virales Marketing
1,499
Online retailing
1,493
Online-Handel
1,493
Beziehungsmarketing
1,396
Relationship marketing
1,396
Marketing management
1,335
Marketingmanagement
1,335
E-commerce
1,291
Electronic Commerce
1,289
Theorie
921
Theory
921
Brand
892
Markenartikel
866
Social media
804
social media
733
Internet
693
Website
634
advertising
599
Celebrity endorsement
566
Celebrity-Werbung
566
Emotion
544
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Online availability
All
Undetermined
8,299
Free
1,069
Type of publication
All
Article
17,507
Book / Working Paper
143
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17,650
Aufsatz im Buch
4,092
Book section
4,092
Graue Literatur
2,631
Non-commercial literature
2,631
Working Paper
1,777
Arbeitspapier
1,623
Hochschulschrift
1,562
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
509
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
355
Guidebook
329
Konferenzschrift
328
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
Amtsdruckschrift
141
Government document
141
Handbook
125
Handbuch
125
Reprint
124
Glossar enthalten
104
Glossary included
104
Collection of articles written by one author
99
Sammlung
99
Article
64
Bibliographie
64
Mehrbändiges Werk
59
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59
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English
16,861
German
636
French
46
Spanish
40
Italian
16
Hungarian
7
Russian
6
Dutch
5
Serbian
5
Polish
4
Portuguese
4
Bulgarian
3
Czech
3
Finnish
3
Arabic
2
Danish
2
Croatian
2
Slovak
2
Albanian
2
Swedish
1
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1
Ukrainian
1
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1
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Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
29
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Wilson, Rick T.
20
Smit, Edith G.
19
Torres, Ivonne M.
19
Campbell, Colin L.
18
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Institution
All
Europäische Kommission
3
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
University of Chicago / Law School
1
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Published in...
All
Journal of business research : JBR
655
Journal of advertising research
511
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
309
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
International journal of internet marketing and advertising : IJIMA
218
Psychology & marketing
211
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
147
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
International marketing review
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
17,650
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1
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10
of
17,650
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Date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
4
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
6
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital
advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
Saved in:
7
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
8
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
9
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
10
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
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