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Search: subject:"advertising budget"
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Advertising
7
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7
Advertising effects
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advertising budget
3
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2
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Mitchell, Ted
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Journal of marketing research
2
European journal of operational research : EJOR
1
International journal of market research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
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ECONIS (ZBW)
RePEc
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1
Nonparametric
advertising
budget
allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
2
Advertising allocation and impact of advertising on event ticket sales : which product, where, and when
Kang, Moon Young
- In:
International journal of market research
62
(
2020
)
4
,
pp. 483-498
Persistent link: https://www.econbiz.de/10012308949
Saved in:
3
The anatomy of the
advertising
budget
decision : how analytics and heuristics drive sales performance
Kolsarici, Ceren
;
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10012214144
Saved in:
4
Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns
Sung, Jin Kyung
;
Park, Jimi
;
Yoo, Shijin
- In:
Journal of business research : JBR
94
(
2019
),
pp. 56-64
Persistent link: https://www.econbiz.de/10011947299
Saved in:
5
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
Saved in:
6
Allocation of
advertising
budget
between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
7
Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit
Mitchell, Ted
;
Makienko, Igor
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10010373817
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