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Search: subject:"advertising effectiveness"
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Subject
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Advertising
185
Advertising effectiveness
184
Werbewirkung
156
Advertising effects
153
Werbung
140
Consumer behaviour
119
advertising effectiveness
112
Konsumentenverhalten
101
Internet marketing
90
Online-Marketing
83
Brand management
27
Marketing strategy
20
Marketing management
18
Brand image
17
Marketingmanagement
16
Markenimage
15
Social Web
15
Social web
15
Advertising Effectiveness
14
Markenführung
14
Marketing
13
Psychology of advertising
13
Werbepsychologie
13
Advertising media
11
Experiment
11
Fernsehwerbung
11
Strategic marketing
11
Television advertising
11
Emotion
10
Gender
10
Internet
10
Marketing communications
10
Perception
9
Target group
9
Zielgruppe
9
Geschlecht
8
Marketing models
8
Marketing philosophy
8
Brand
7
Celebrity endorsement
7
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Undetermined
245
Free
44
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Article
307
Book / Working Paper
27
Other
1
Type of publication (narrower categories)
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Article in journal
149
Aufsatz in Zeitschrift
149
research-article
88
non-article
14
Graue Literatur
9
Non-commercial literature
9
viewpoint
8
Article
7
review-article
7
Working Paper
5
case-report
5
Arbeitspapier
4
Aufsatz im Buch
4
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4
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4
review
3
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2
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2
conceptual-paper
2
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1
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1
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1
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1
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Language
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English
300
Undetermined
30
German
4
Spanish
1
Author
All
Hutter, Katharina
5
Ali, Mazhar
4
Fesenmaier, Daniel R.
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Franses, Philip Hans
3
Grigaliunaite, Viktorija
3
Guitart, Ivan A.
3
Kim, Dong Hoo
3
Olbrich, Rainer
3
Phau, Ian
3
Pileliene, Lina
3
Romaniuk, Jenni
3
Rotfeld, Herbert Jack
3
Stienmetz, Jason L.
3
Vermeir, Iris
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Brettel, Malte
2
Briggs, Elten
2
Bush, Bianca
2
Cauberghe, Veroline
2
Corkindale, David
2
Cornelis, Erlinde
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Du, Rui
2
Fam, Kim‐Shyan
2
Franses, Ph.H.B.F.
2
Furnham, Adrian
2
Graefe, Andreas
2
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Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
All
European Journal of Marketing
29
Strategic Direction
19
Journal of Consumer Marketing
16
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
Marketing Intelligence & Planning
11
International journal of advertising : the quarterly review of marketing communications
10
Asia Pacific Journal of Marketing and Logistics
6
International Journal of Pharmaceutical and Healthcare Marketing
5
Journal of Services Marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International Marketing Review
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Product & Brand Management
3
Marketing intelligence & planning
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International Journal of Sports Marketing and Sponsorship
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Policy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Islamic Marketing
2
Journal of Research in Interactive Marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
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Source
All
ECONIS (ZBW)
166
Other ZBW resources
128
RePEc
31
EconStor
8
BASE
2
Showing
1
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335
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1
Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
Saved in:
2
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
5
Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
6
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
7
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
8
The impact of brand equity on conversion behavior in the use of personal banking services: Case study of commercial banks in Vietnam
In:
Journal of Risk and Financial Management
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10013201030
Saved in:
9
The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
Saved in:
10
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
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