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Search: subject:"advertising measurement"
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Close enough? : a large-scale exploration of non-experimental approaches to
advertising
measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
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2
A comparison of approaches to
advertising
measurement
: evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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