Search Results - subject:"affect transfer"

When learning negative brand associations leads to positive evaluations of effectiveness

Saint Clair, Julian K.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 497-519

as affect transfer. In this research, we combine the associative learning and the goal pursuit literatures to show that … the influence of affect transfer on brands depends on the mindset that is active at the time of judgment. Four experiments …

Persistent link: https://www.econbiz.de/10015338589

From a functional service to an emotional ‘saviour’ : a structural analysis of logistics values for in-home consumers

Li, Ting; Cai, Lanhui; Liu, Yanfeng; Yuen, Kum Fai; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015084909

Brand placements in video games : how local in-game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10014290543

"Love me, love my destination" : how fans' affection for a celebrity influences their intentions to visit an endorsed destination

Zhao, Chenyue; Lin, Xiaojie; Chen, Ganghua - In: Tourism Management Perspectives 56 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015585288

Are you hungry for play? : investigating the role of emotional attachment on continuance intention to use food delivery apps

Xuan Tai Mai; Thu Thi Trinh; Ryan, Chris - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 2968-2991

Persistent link: https://www.econbiz.de/10015163439

Brand placements in video games: How local in‐game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Maedche, Alexander; … - In: Psychology & Marketing 40 (2022) 2, pp. 274-287

Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies substantially between studies. The present research takes an evaluative conditioning perspective to explain when and how brand placements in video games influence brand attitudes. In...

Persistent link: https://www.econbiz.de/10014504561

Effects of emotional attachment on mobile health-monitoring service usage : an affect transfer perspective

Zhang, Xiaofei; Guo, Xitong; Ho, Shuk Ying; Lai, Kee-hung; … - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10012494917

Are you hungry for play? Investigating the role of emotional attachment on continuance intention to use food delivery apps

Xuan Tai Mai; Trinh, Thu Thi; Ryan, Chris - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 2968-2991

attachment operated by affect transfer theory (ATT) to explain why people might continue to use an FDA. Design …

Persistent link: https://www.econbiz.de/10015350926

A meta-analysis of when and how advertising creativity works

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

Affect transfer from national brands to store brands in multi-brand stores

Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110

Persistent link: https://www.econbiz.de/10011929905