more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an … analyze the trends and evolution of agile branding by applying bibliometric methods to the scientific article literature …

Traditional branding approaches take too long to react to today's dynamic environment. Agile branding offers a … agile approach to branding is essential nowadays, there is a lack of knowledge on how agile branding can be conceptualized … and applied in practice. This article aims to provide a better understanding of agile branding by identifying its …