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Bayes-Statistik 1 Bayesian inference 1 Bayesian nonparametrics 1 Beziehungsmarketing 1 Consumer behaviour 1 Gaussian process priors 1 Konsumentenverhalten 1 Mobile Business 1 Mobile business 1 Nichtparametrisches Verfahren 1 Nonparametric statistics 1 Relationship marketing 1 Theorie 1 Theory 1 Visualisierung 1 Visualization 1 analytics dashboards 1 customer base analysis 1 dynamics 1 mobile commerce 1 visualization 1
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English 1
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Ansari, Asim 1 Dew, Ryan 1
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Marketing science 1
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Bayesian nonparametric customer base analysis with model-based visualizations
Dew, Ryan; Ansari, Asim - In: Marketing science 37 (2018) 2, pp. 216-235
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