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  • Search: subject:"antecedents of CRM"
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Subject
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Beziehungsmarketing 2 Relationship marketing 2 AHP 1 AHP approach 1 AHP-Verfahren 1 Advertising 1 Advertising effects 1 Antecedents of CRM 1 Attitude towards CRM 1 Brand 1 Brand management 1 CRM advertisements 1 Cause related marketing 1 Cause-Related Marketing 1 Cause-related marketing 1 Consumer behaviour 1 FMEA 1 Fuzzy sets 1 Fuzzy-Set-Theorie 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Quality management 1 Qualitätsmanagement 1 TOPSIS 1 Werbewirkung 1 Werbung 1 and cause importance 1 antecedents of CRM 1 customer relationship management 1 failure mode and effects analysis 1 type-2 fuzzy 1 type-2 fuzzy analytic hierarchy process 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Azadi, Mohammad Hossein 1 Haniruzila Hanifah 1 Jublee, Daniel Inbaraj 1 Kasilingam, Dharun Lingam 1 Khodashahri, Razieh Bagherzadeh 1 Mousavi, Seyed Najmodin 1 Nawaser, Khaled 1 Stephen, Gladys 1 Vafaei-Zadeh, Ali 1
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Published in...
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International journal of business innovation and research : IJBIR 1 Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Investigating antecedents of customer relationship management using interval type-2 fuzzy FMEA approach
Azadi, Mohammad Hossein; Nawaser, Khaled; Vafaei-Zadeh, Ali - In: International journal of business innovation and … 34 (2024) 2, pp. 139-165
Persistent link: https://www.econbiz.de/10015062910
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj; Kasilingam, Dharun Lingam; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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