adopter archetypes: AI Enthusiasts, Naïve Pragmatists, Cautious Adopters, and Reserved Explorers. Distinguishing these … archetypes helps devise interventions for effective AI adoption from a dual-use (i.e., functional-emotional vs. social …

of key configuration options. The taxonomy allows us to perform cluster analysis and derive six CE platform archetypes …

paper, we develop a taxonomy of cultural event platform business models, and derive six archetypes. Additionally, we … interview industry representatives of these archetypes to shed light on the benefits and obstacles when participating in the …

similarities. We conducted a cluster analysis of a database of thirty-seven companies, which resulted in six archetypes. These … archetypes can be categorized into two meta-archetypes: Social Good Data Trustees, who are especially specialized in healthcare …

aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine …