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  • Search: subject:"association test"
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Year of publication
Subject
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implicit association test 25 Consumer behaviour 24 Konsumentenverhalten 24 Implicit Association Test 20 Marktforschung 12 Implicit association test 10 Market research 10 Gender 9 Geschlecht 9 Cognition 8 Kognition 8 Frauen 7 Gender discrimination 7 Geschlechterdiskriminierung 7 Women 7 Brand image 6 Experiment 6 Markenimage 6 Measurement 6 Messung 6 Brand 5 Brand management 5 Implicit Association Test (IAT) 5 Markenartikel 5 Markenführung 5 Meinung 5 Opinion 5 Personality psychology 5 Persönlichkeitspsychologie 5 Advertising effects 4 Befragung 4 IAT 4 Interview 4 Theorie 4 Theory 4 Werbewirkung 4 implicit attitudes 4 implicit bias 4 interviewer effects 4 laboratory experiment 4
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Online availability
All
Undetermined 38 Free 21 CC license 2
Type of publication
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Article 51 Book / Working Paper 20
Type of publication (narrower categories)
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Article in journal 42 Aufsatz in Zeitschrift 42 Working Paper 15 Arbeitspapier 10 Graue Literatur 10 Non-commercial literature 10 Aufsatz im Buch 2 Book section 2 Article 1 Hochschulschrift 1 Thesis 1 research-article 1
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Language
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English 61 Undetermined 6 German 3 Spanish 1
Author
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Goedhuys, Micheline 5 Grimm, Michael 5 Meysonnat, Aline 5 Nillesen, Eleonora 5 Reitmann, Ann-Kristin 5 Banerjee, Ritwik 4 Hoffmann, Stefan 3 Mai, Robert 3 Ackermann, Claire-Lise 2 Behrens, Stefan 2 Bookhagen, Andrea 2 Böhnert, Arno F. 2 Carduck, Juliane 2 Chang, Yonghwan 2 Czellar, Sandor 2 Datta Gupta, Nabanita 2 Gupta, Nabanita Datta 2 Hennigs, Nadine 2 Klarmann, Christiane 2 Laird, Nan 2 Lange, Christoph 2 Lasarov, Wassili 2 Lee, Daniel J. 2 Raby, Benjamin 2 Serenko, Alexander 2 Teichert, Thorsten 2 Weiss, Scott 2 Wiedmann, Klaus-Peter 2 AY, Mustafa 1 Addabbo, Tindara 1 Ahmad Fauzan Badiuzaman 1 Alexander, Lisa 1 Alimonti, Daniele 1 Andrade, Luiza Cardoso de 1 Andrew, Toby 1 Ben Taieb, Seifeddine 1 Boulesteix, Anne-Laure 1 Brock, J. Michelle 1 Buhs, Arne 1 Capelli, Sonia 1
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 HEC Paris (École des Hautes Études Commerciales) 1 Institute for the Study of Labor (IZA) 1 School of Economics and Management, University of Aarhus 1
Published in...
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Journal of business research : JBR 4 IZA Discussion Papers 3 Discussion paper series / IZA 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 Journal of business ethics : JOBE 2 Journal of marketing management : MM 2 Journal of sport management : the official journal of the North American Society of Sport Management 2 Statistical Applications in Genetics and Molecular Biology 2 Accounting horizons : a quarterly publication of the American Accounting Association 1 DEMB working paper series 1 Digitale Transformation des Marketing 1 Discussion Paper 1 Discussion paper / Center for Economic Research, Tilburg University 1 Discussion papers / CEPR 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 Economics Working Papers / School of Economics and Management, University of Aarhus 1 European Sport management quarterly : ESMQ 1 Far East Journal of Psychology and Business 1 International journal of Indian culture and business management 1 International journal of market research 1 Inventi impact: retailing & consumer services 1 Journal of Business Ethics 1 Journal of Fashion Marketing and Management: An International Journal 1 Journal of Islamic marketing 1 Journal of Reviews on Global Economics 1 Journal of business and psychology 1 Journal of enterprise transformation : a joint publication of the Institute of Industrial Engineers and the International Council on Systems Engineering 1 Journal of fashion marketing and management 1 Journal of financial services marketing : JFSM 1 Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion 1 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 1 Journal of poverty : innovations on social, political & economic inequalities 1 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 1 Journal of retailing and consumer services 1 Journal of travel and tourism marketing 1 Les Cahiers de Recherche 1 Les cahiers de recherche / HEC Paris 1 Long range planning : LRP ; international journal of strategic management 1 Management : journal of contemporary management issues 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1
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Source
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ECONIS (ZBW) 55 RePEc 9 EconStor 6 Other ZBW resources 1
Showing 1 - 10 of 71
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Influencia del etnocentrismo : un estudio de las reacciones neurofisiológicas del consumidor de cerveza
Esquivel, Silvia Campos; Sánchez, Pedro R. Palos - In: Revista de marketing y publicidad : revista semestral (2023) 7, pp. 73-103
Persistent link: https://www.econbiz.de/10014424200
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Understanding residents' attitudes towards tourists through implicit stereotypes
Tse, Serene Wai Tsz; Tung, Vincent Wing Sun - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10015192973
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Gender inequalities in college major choices : the role of explicit and implicit stereotypes
Addabbo, Tindara; Strozzi, Chiara; Tasselli, Chiara - 2022
Persistent link: https://www.econbiz.de/10013449030
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Digitalisierung in der Marktforschung: Ein pragmatischer Ansatz für die Praxis zur Messung impliziter Einstellungen
Bookhagen, Andrea; Böhnert, Arno F. - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 135-152
Über mobile Endgeräte und das Internet of Things werden Unmengen von Daten generiert und Algorithmen versuchen das Verhalten der Konsumenten vorauszusagen, können es aber (noch) nicht erklären. Während zuvor der Zugang zu den Daten und die Fähigkeit zur Analyse wesentliche Kernkompetenz...
Persistent link: https://www.econbiz.de/10013270972
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Digitalisierung in der Marktforschung : ein pragmatischer Ansatz für die Praxis zur Messung impliziter Einstellungen
Bookhagen, Andrea; Böhnert, Arno F. - In: Digitale Transformation des Marketing, (pp. 135-152). 2018
Über mobile Endgeräte und das Internet of Things werden Unmengen von Daten generiert und Algorithmen versuchen das Verhalten der Konsumenten vorauszusagen, können es aber (noch) nicht erklären. Während zuvor der Zugang zu den Daten und die Fähigkeit zur Analyse wesentliche Kernkompetenz...
Persistent link: https://www.econbiz.de/10013258769
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Simpler is greener : the impact of packaging visual complexity on products' eco-friendliness perception
Wang, Xiaoxuan; Chen, Jiaqi; Ma, Chenya; Jiang, Yushi - In: Psychology & marketing 41 (2024) 12, pp. 2992-3008
Persistent link: https://www.econbiz.de/10015133935
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A meta-analytic investigation into the pay-it-forward phenomenon : the roles of individualism-collectivism and social distance
Ma, Han; Velasco, Franklin; Janakiraman, Narayanan; … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015135927
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Ethnic salience and discrimination
Murad, Zahra; Ozturk, Emel; Yi, Sheng; Suetens, Sigrid - 2024
We report the results of three controlled experiments in which participants belonging to an ethnic majority group made choices that affected the payoff of another (``vulnerable'') participant who was either a member of the majority group or an ethnic minority group. Each of the experiments...
Persistent link: https://www.econbiz.de/10014483193
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
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Understanding food safety and consumer perception : a mixed-method approach
Francioni, Barbara; Savelli, Elisabetta; Curina, Ilaria; … - In: Total quality management & business excellence 35 (2024) 3/4, pp. 372-387
Persistent link: https://www.econbiz.de/10014513361
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