Borle, Sharad; Boatwright, Peter; Kadane, Joseph B.; … - In: Marketing Science 24 (2005) 4, pp. 616-622
This research investigates the impact of a large-scale assortment reduction on customer retention, utilizing a model we …. Our results indicate that the reduction in assortment overall store sales, a result that contrasts with that of all of the … recent studies on assortment reductions (Food Marketing Institute. 1993. Variety or duplication: A process to know where you …