Sloot, L.M.; Verhoef, P.C. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
: detailhandel, merken, assortiment
Free keywords assortment reduction, assortment management, category management, retailing, brand … image (Distrifood, 2004a).
A specific type of assortment reduction is brand delisting. Whereas assortment reductions … and Lepper 2000). Related to this research stream are studies on the effect of
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an assortment reduction, in which …