to create the auction-level data on which the main analyses were performed. Findings: Based on the regression analytic …

which each buyer can bid in a single auction only. They do not find a unique equilibrium outcome (due to mixed strategies …

We study actual bidding behavior when a new auction format gets introduced into the marketplace. More specifically, we … study regression estimates indicate that, immediately after the auction format change, the revenue per sold impression …-treatment price level of the treatment group. Further, we observe that in later auction format changes the increase in the price …