Holmström, Jonny; Carroll, Noel - In: Business horizons 68 (2025) 5, pp. 559-573
key dimensions: automation and augmentation (high or low). We present a new typology of four generic innovation strategies …: Traditional Tool (low automation, low augmentation), Basic Automation (high automation, low augmentation), Automated Assistance … (low automation, high augmentation), and Assisted Augmentation (high automation, high augmentation). These strategies …