Search Results - subject:"b2b"

Emojis analysis at international trade shows in five countries : ex- and post-COVID-19

Geldres-Weiss, Skania L.; Küster, Inés; Vila, Natalia - In: Spanish journal of marketing 30 (2026) 1, pp. 99-119

Persistent link: https://www.econbiz.de/10015639044

What drives firm power across multiple levels of B2B analysis? : structured systematic literature review

Mitręga, Maciej; Wegner, Douglas; Faccin, Kadigia; … - In: Industrial marketing management : the international … 129 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015454992

The different effects of mass-media marketing and personal sales budgets across the life cycle of B2B high-tech start-ups

Vomberg, Arnd; Frieß, Maximilian; Alavi, Sascha; Maag, … - In: Journal of marketing research 63 (2026) 1, pp. 47-70

Persistent link: https://www.econbiz.de/10015597072

Governance mechanisms in business-to-business relationships : analysis and systematisation

Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena - In: Krakow review of economics and management 1011 (2026) 1, pp. 161-178

terminological consistency, the paper aims to propose a systematisation of the governance mechanisms in B2B relationships based on a … literature, the own classification of governance mechanisms applied in B2B relationships is proposed. Concurrently with the … process of analysing the detailed mechanisms in B2B relationships, the factors influencing the mix of relational, contractual …

Persistent link: https://www.econbiz.de/10015638757

Acquiring cross-border business customers : the roles of relevance and novelty in online communication

Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - In: Industrial marketing management : the international … 126 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015386510

Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment

Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - In: International journal of production economics 280 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015372558

Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation

Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - In: Psychology & marketing 42 (2025) 2, pp. 359-373

Persistent link: https://www.econbiz.de/10015373119

Enhancing B2B sustainability through customer training in product-service systems : a design science approach

Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - In: Industrial marketing management : the international … 125 (2025), pp. 355-372

Persistent link: https://www.econbiz.de/10015331814

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems

Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 125 (2025), pp. 179-194

Persistent link: https://www.econbiz.de/10015331945