Yoder, Jillian; Brown, Scott - Agricultural and Applied Economics Association - AAEA - 2014
.S. beef supply coupled with a strong demand for beef are driving beef prices to record highs. Given these conditions, cattle … producers will be looking to rebuild their herds in the near future. The beef industry’ s rebuilding strategy should reflect … consumer desires in order to sustain beef demand. Recent literature suggests a strong consumer focus on beef quality. Quality …