Bang Nguyen Viet; Cong Thanh Tran; Hoa Thi Kim Ngo - In: Cleaner and responsible consumption 12 (2024), pp. 1-10
This study is driven by the absence of thorough investigations into the behavioral intentions of organizational … brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intention, willingness to pay, and purchase … between CSR and behavioral intentions. Structural equation modeling was used to test the structural and measurement models and …