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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
32
Konsumentenverhalten
32
behavioral loyalty
26
Behavioral loyalty
18
Customer satisfaction
16
Kundenzufriedenheit
16
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
attitudinal loyalty
10
Attitudinal loyalty
9
Dienstleistungsqualität
9
Service quality
9
Brand
7
Customer retention
7
Einzelhandel
7
Kundenbindung
7
Markenartikel
7
Retail trade
7
Confidence
6
Vertrauen
6
Structural equation model
5
Strukturgleichungsmodell
5
CSR
4
Hotel industry
4
Hotellerie
4
Lieferantenmanagement
4
Loyalty program
4
Supplier relationship management
4
service quality
4
Brand loyalty
3
Brand personality
3
Customer value
3
Emotion
3
Holiday behaviour
3
Kundenwert
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Hoffmann, Nicolas
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Bai, Billy
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Parahoo, Sanjai K.
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Singh, Ashok K.
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Yoo, Myongjee
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Issues of business and law
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
The evolution of
behavioral
loyalty
and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
2
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
-
2013
in their ability to trigger
behavioral
loyalty
(e.g. share-of-wallet), attitudinal loyalty, and positive word …
Persistent link: https://www.econbiz.de/10011933760
Saved in:
3
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
-
2013
Persistent link: https://www.econbiz.de/10010251922
Saved in:
4
Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K.
- In:
Issues of business and law
4
(
2012
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
Saved in:
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