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Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
-
2013
in their ability to trigger
behavioral
loyalty
(e.g. share-of-wallet), attitudinal loyalty, and positive word …
Persistent link: https://www.econbiz.de/10011933760
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Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Hoffmann, Nicolas
-
2013
Persistent link: https://www.econbiz.de/10010251922
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