Search Results - subject:"behavioral reasoning theory"

Adoption of Online Subscription Beauty Boxes: A Behavioural Reasoning Theory (BRT) Perspective

Sivathanu, Brijesh - In: Journal of Electronic Commerce in Organizations (JECO) 16 (2018) 4, pp. 19-40

-based online services (BxSOS) in a developing country like India using the behavioral reasoning theory (BRT). This study surveys … the female consumers in India to understand the adoption of BxSOS using the unique model of behavioral reasoning theory …

Persistent link: https://www.econbiz.de/10012049026

Adoption of online subscription beauty boxes : a behavioural reasoning theory (BRT) perspective

Sivathanu, Brijesh - In: Journal of electronic commerce in organizations : the … 16 (2018) 4, pp. 19-40

Persistent link: https://www.econbiz.de/10011940782

Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory

Gupta, Anil; Arora, Neelika - In: Journal of retailing and consumer services 36 (2017), pp. 1-7

Persistent link: https://www.econbiz.de/10011697818

Consumer resistance to innovation : a behavioral reasoning perspective

Claudy, Marius C.; Garcia, Rosanna; O’Driscoll, Aidan - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 528-544

Persistent link: https://www.econbiz.de/10011306300

Understanding the underutilization of urban bicycle commuting : a behavioral reasoning perspective

Claudy, Marius C.; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 173-187

Persistent link: https://www.econbiz.de/10010439135

Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory

Claudy, Marius C.; Peterson, Mark; O’Driscoll, Aidan - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 273-287

Persistent link: https://www.econbiz.de/10010227836