Search Results - subject:"behavioural reasoning theory"

The role of online information sources in enhancing circular consumption behaviour : fostering sustainable consumption patterns in the digital age

Talukder, Md. Shamim; Biswas, Mohammad Islam; Azad, Nasreen - 2025

Persistent link: https://www.econbiz.de/10015357457

Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 4-21

uncertainty for the product design and marketing team. Using the behavioural reasoning theory, the purpose of this study was to … reasoning theory was useful in explaining the linkage between the reasons for or against purchasing a UHT line extension product … behavioural acts that positively or negatively influenced the reasons for purchasing the UHT line extension. The behavioural …

Persistent link: https://www.econbiz.de/10015207159

Designing to attract in an emerging market : applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 4-21

Persistent link: https://www.econbiz.de/10013382450

Diet or lifestyle : Consumer purchase behavior of vegan retailing. A qualitative assessment

Habib, Muhammad Danish; Alghamdi, Aseel; Sharma, Veenu; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014460817

Managerial networking behavior for grant acquisition in nonprofits : an application of the behavioral reasoning theory (BRT)

Panda, Debadutta Kumar; Ramalingam, Mahesh - In: International review on public and non-profit marketing 21 (2024) 2, pp. 371-393

Persistent link: https://www.econbiz.de/10015080789

Tourist acceptance of robot chefs in gastronomy experiences : a behavioural reasoning perspective

Huang, Dan; Jin, Xin; Huang, Jiahui; Kong, Shaojun - In: Tourism management perspectives : TMP 48 (2023), pp. 1-19

Persistent link: https://www.econbiz.de/10014461406

Examining the context-specific reasons and adoption of artificial intelligence-based voice assistants : a behavioural reasoning theory approach

Anayat, Shaista; Rasool, Gowhar; Pathania, Anjali - In: International journal of consumer studies 47 (2023) 5, pp. 1885-1910

Persistent link: https://www.econbiz.de/10014335649

Exploring consumers’ social media engagement in addressing plastic pollution

Sharma, Shavneet; Singh, Gurmeet - In: Social Responsibility Journal 20 (2023) 5, pp. 898-918

developed that extends the behavioural reasoning theory (BRT). Using a quantitative approach, 476 responses underwent structural …

Persistent link: https://www.econbiz.de/10015356411

Driverless futures : current non-drivers' willingness to travel in driverless vehicles

Kottasz, Rita; Bennett, Roger; Vijaygopal, Rohini; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1656-1689

Persistent link: https://www.econbiz.de/10012802295

Scepticism and resistance to IoMT in healthcare : application of behavioural reasoning theory with configurational perspective

Hajiheydari, Nastaran; Delgosha, Mohammad Soltani; … - In: Technological forecasting & social change : an … 169 (2021), pp. 1-17

Persistent link: https://www.econbiz.de/10012804641