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  • Search: subject:"behavioural segmentation analysis"
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Subject
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B2C e-commerce 1 Cluster analysis 1 Clusteranalyse 1 Consumer behaviour 1 E-commerce 1 Electronic Commerce 1 Konsumentenverhalten 1 Market segmentation 1 Marktsegmentierung 1 Online retailing 1 Online-Handel 1 Target group 1 Turkey 1 Türkei 1 Zielgruppe 1 behavioural segmentation analysis 1 market segmentation 1 online consumer behaviour 1 online shopping 1 segmentation analysis 1 two step cluster analysis 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Huseynov, Farid 1 Yıldırım, Sevgi Özkan 1
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International journal of economics and business research 1
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ECONIS (ZBW) 1
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Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data
Huseynov, Farid; Yıldırım, Sevgi Özkan - In: International journal of economics and business research 14 (2017) 1, pp. 12-28
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