Abu Taher, Sheikh; Uddin, Md. Kamal - 2018
The objective of the paper is to review the use of big data analytics (BDA) in banks and non-banks financial …. Besides, literature suggests use of big data helps BNBFI to reduce customer churn rate, enhance loyalty, manage risk and … increase revenue. BNBFI are leveraging big data to transform their processes, their organizations and soon, the entire industry …