Vianello, Diletta; Marrucci, Anna; Ciappei, Cristiano; … - In: Online reputation management in destination and …, (pp. 73-90). 2023
The objective of the research is to explore the importance of online reputation management through some core concepts: technologies and entrepreneurship. Specifically, the research will explore how in a tourism ecosystem context, it is strategically relevant through the use of Big Data Analytics...