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Search: subject:"brand communities"
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Subject
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Brand management
95
Markenführung
95
Social Web
93
Social web
93
Consumer behaviour
83
Konsumentenverhalten
83
Beziehungsmarketing
60
Relationship marketing
60
Brand image
51
Markenimage
51
Internet marketing
49
Online-Marketing
49
Online brand communities
28
Brand
27
Markenartikel
27
Brand communities
26
Customer integration
22
Kundenintegration
22
brand communities
19
Social media
13
online brand communities
12
Online retailing
11
Online-Handel
11
Brand loyalty
10
Viral marketing
8
Virales Marketing
8
Betriebliche Wertschöpfung
7
Facebook
7
Markentreue
7
Value creation
7
Customer engagement
6
Social capital
6
Sozialkapital
6
brand loyalty
6
Community
5
Customer retention
5
Gemeinschaft
5
Kundenbindung
5
Netnography
5
social media
5
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Online availability
All
Undetermined
82
Free
13
Type of publication
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Article
111
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
Article
2
Aufsatz im Buch
2
Book section
2
Language
All
English
101
Undetermined
8
German
1
Spanish
1
Turkish
1
Author
All
Veloutsou, Cleopatra
5
Kumar, Jitender
4
Kumar, Vikas
4
Baldus, Brian J.
3
Loureiro, Sandra Maria Correia
3
Popp, Bastian
3
Brandão, Amélia Maria Pinto da Cunha
2
Cova, Bernard
2
Hook, Margurite
2
Kaufmann, Hans Rüdiger
2
Khan, Zoia
2
Khattak, Arif
2
Kulczynski, Alicia
2
Lambert, Claire
2
Li, Dahui
2
Ma, Shuang
2
Manarioti, Agapi
2
Meek, Stephanie
2
Morgan-Thomas, Anna
2
Ogilvie, Madeleine
2
Paranque, Bernard
2
Popoli, Paolo
2
Sorensen, Anne
2
Voorhees, Clay
2
Wang, Yonggui
2
Wong, Amy
2
Woratschek, Herbert
2
Wu, Jane Peihsun
2
Xu, Shen
2
Zhang, Qiyuan
2
Zhou, Zhimin
2
ALAGOZ, Selda Basaran
1
Abdelmaaboud, Abdelhamid K.
1
Abdullah
1
Adjei, Mavis T.
1
Akdevelioglu, Duygu
1
Alon, Ilan
1
Anderson, Ronald
1
Andreini, Daniela
1
Arcand, Manon
1
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Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of business research : JBR
12
The journal of product & brand management
10
Journal of global marketing
5
The journal of brand management : an international journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of strategic marketing
2
A Research Agenda for Service Marketing
1
Arts marketing : an international journal ; AM
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business Horizons
1
Economics Papers from University Paris Dauphine
1
Ege Academic Review
1
Emerging issues in economics of development, business and finance
1
European business review
1
European journal of innovation management
1
European journal of marketing
1
Global Business and Economics Review
1
Global business & economics review
1
Global business review
1
Industry and Innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Business Performance Management
1
International Journal of Systems and Service-Oriented Engineering (IJSSOE)
1
International journal of business competition and growth : IJBCG
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
100
RePEc
9
EconStor
2
Other ZBW resources
1
Showing
1
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1
From Korea to the world : women's role as peer-leaders in K-pop transnational online
brand
communities
Brassier, Pascal
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1324-1348
Persistent link: https://www.econbiz.de/10014426228
Saved in:
2
The dark side of members' heterogeneity within online
brand
communities
and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
3
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
5
Investigating the impact of online
brand
communities
on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
7
Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
8
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
9
How do firms use virtual
brand
communities
to improve innovation performance? : based on consumer participation and organizational learning perspectives
Liu, Renjing
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
Saved in:
10
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
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