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Search: subject:"brand experience (BE)"
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brand experience (BE)
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Beziehungsmarketing
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Brand
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Konsumentenverhalten
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Markenartikel
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brand behaviour outcomes (BBO)
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brand love (BL)
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retail
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scale validity
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Fashion
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Internet marketing
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Markentreue
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Online-Marketing
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Retail trade
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Social Web
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Social web
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brand image (BI)
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brand loyalty (BL)
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brand trust (BT)
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fashion brands
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social media brand community (SMBC)
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social media brand community engagement (SMBCE)
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Leite, Ângela
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Lopes, Sílvia
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Lodhi, Suleman Aziz
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Administrative Sciences
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Journal of promotion management : innovations in planning and applied research
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EconStor
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Customer connections: A cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela
;
Rodrigues, Anabela
;
Lopes, Sílvia
- In:
Administrative Sciences
14
(
2024
)
1
,
pp. 1-26
aims to authenticate and assess the consistency of the
Brand
Experience
(
BE
) scale and Brand Love (BL) scale in relation to …
Persistent link: https://www.econbiz.de/10015424655
Saved in:
2
Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela
;
Rodrigues, Anabela
;
Lopes, Sílvia
- In:
Administrative Sciences : open access journal
14
(
2024
)
1
,
pp. 1-26
aims to authenticate and assess the consistency of the
Brand
Experience
(
BE
) scale and Brand Love (BL) scale in relation to …
Persistent link: https://www.econbiz.de/10014471086
Saved in:
3
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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