Ellahi, Abida; Ain, Qurat Ul; Hafiz Mudassir Rehman; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice … analysis, based on data from 319 customers engaged with various omnichannel brands, revealed that the breadth of channel … prioritizing the breadth of channels and ensuring process consistency, retailers can mitigate uncertainties in customers’ minds …