Search Results - subject:"cIPMA"

A new framework for the artificial intelligence entrepreneurship ecosystem

Ştefan, Simona Cătălina; Popa, Ion; Breazu, Andreea - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-15

Artificial intelligence (AI) has revolutionized the way modern organizations operate, defining the transition from traditional industries to digital industries in which production systems can communicate, self-monitor, and collaborate autonomously. This study proposes a new framework for the AI...

Persistent link: https://www.econbiz.de/10015546390

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole F.; Hauff, Sven; … - In: Journal of Marketing Analytics 12 (2024) 4, pp. 746-760

necessary conditions, the combined importance–performance map analysis (cIPMA) offers a tool that enables better prioritization … of management actions to improve a key target construct. In this article, we showcase a cIPMA’s main steps when using the … SmartPLS 4 software. Our illustration draws on the technology acceptance model (TAM) used in the cIPMA’s original publication …

Persistent link: https://www.econbiz.de/10015398844

Importance and performance in PLS-SEM and NCA : Introducing the combined importance-performance map analysis (cIPMA)

Hauff, Sven; Richter, Nicole Franziska; Ringle, Christian M. - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015084929

Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM) : a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole Franziska; Hauff, Sven; … - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 746-760

Persistent link: https://www.econbiz.de/10015138132