Corchuelo Martínez-Azúa, María Beatriz; Dias, … - In: International Journal of Innovation Studies 9 (2025) 4, pp. 312-325
Innovation dynamic capabilities (IDCs) are crucial for firms in competitive markets, yet their heterogeneous … firm segments were identified, with IDCs positively influencing marketing capabilities and MO across all segments. However …, relational capabilities significantly impacted MO only in segments K2 and K3. These findings challenge one …