This paper brings theoretical arguments that support good business administration practices. The European business environment (see the EU motto: united in diversity) is as homogeneous in terms of legislative areas (i.e., the single market, economic and monetary union, fair competition...

This paper brings theoretical arguments that support good business administration practices. The European business environment (see the EU motto: united in diversity) is as homogeneous in terms of legislative areas (i.e., the single market, economic and monetary union, fair competition...

Purpose This paper aims to propose a new ecological systems-driven framework, underpinned by a relational marketplace lens, for social marketing practitioners to consider when planning and designing programs. The authors contend that behavioural change does not occur in a vacuum and, as such,...