Search Results - subject:"client-based projects"

Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education

Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225

Persistent link: https://www.econbiz.de/10014580247

Extracurricular student-run consulting projects : experiential learning, benefits and challenges at Axis Consulting

Ford, Simon J.; Goana, Tommy H.; Gill, Arsh K. - In: The international journal of management education 21 (2023) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10014458708

The impact of live cases on student skill development in marketing courses

Cummins, Shannon; Johnson, Jeff S. - In: Journal of marketing education : JME 45 (2023) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10014246068

Future proof and real-world ready : the role of live project-based learning in students' skill development

Rohm, Andrew J.; Stefl, Matt; Ward, Noriko - In: Journal of marketing education : JME 43 (2021) 2, pp. 204-215

Persistent link: https://www.econbiz.de/10012592920

Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure

Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74

Persistent link: https://www.econbiz.de/10012485744

Retail consulting class : experiential learning platform to develop future retail talents

Oh, Hyunjoo; Polidan, Mary - In: Journal of marketing education : JME 40 (2018) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10011868406

Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations

Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208

Persistent link: https://www.econbiz.de/10010393235

The advanced course in professional selling

Loe, Terry W.; Inks, Scott - In: Journal of marketing education : JME 36 (2014) 2, pp. 182-196

Persistent link: https://www.econbiz.de/10010393237

Enhancing the professional mindset of future sales professionals : key insights from a master in sales transformation

Marcos-Cuevas, Javier; Critten, Peter; Squire, Phil; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 144-155

Persistent link: https://www.econbiz.de/10010393242

Integrating student projects with real‐world problems: the case of managing commodity price risk

Zsidisin, George A.; Hartley, Janet L.; Collins, Wesley A. - In: Supply Chain Management: An International Journal 18 (2013) 4, pp. 389-397

Purpose – In this article, the authors aim to describe an approach used in a purchasing/supply management course at their university that provides students with a realistic, problem‐based learning experience with client involvement while maintaining consistent learning outcomes and a...

Persistent link: https://www.econbiz.de/10015009028