Rouf, Md. Abdur; Babu, Md. Asaduzzaman; Yusuf, Kazi Md; … - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-13
In response to increasing environmental demands and evolving consumer expectations, Reverse Supply Chain Capabilities (RSCC) have emerged as a strategic tool to foster ethical consumption, especially in the Fast-Moving Consumer Goods (FMCG) sector. Grounded in the Resource-Based View (RBV) and...