Search Results - subject:"co-creation"

Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165

Persistent link: https://www.econbiz.de/10015330590

The process of co-creation in educational services : insights from interviewing co-creative actors in higher education

Yu, Ava Huijuan; Uncles, Mark; Jiang, Zixi - 2025

Persistent link: https://www.econbiz.de/10015373279

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de/10015173335

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: Journal of business research : JBR 186 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015154312

Value co-creation in tourism live shopping

Zhang, Yaozhi; Prebensen, Nina K. - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015157990

Multi-level value creation in the sharing economy : a configurational co-creation approach to business model development

Clemens, Valentin; Wilden, Ralf; Akaka, Melissa Archpru; … - In: Industrial marketing management : the international … 125 (2025), pp. 272-289

Persistent link: https://www.econbiz.de/10015331658

Harnessing community value co-creation : reactivating an external operant actor's sense of self-improvement

Trim, Peter R. J.; Lee, Yangim - In: Businesses 5 (2025) 1, pp. 1-23

and resource integrator for the social inclusion community center. This is achieved through a circular value co-creation … process. Through the circular motion of the value co-creation, an external operant actor regains self-confidence due to …

Persistent link: https://www.econbiz.de/10015334416

Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective

Silva, Agostinho Antunes da; Cardoso, Antonio J. Marques - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-29

value co-creation. These components enable firms to navigate dynamic market conditions by fostering trust, collaboration …

Persistent link: https://www.econbiz.de/10015337359

Customer value co-creation practices for community well-being in e-commerce platform : an information-based perspective

Nguyen Minh Tuan; Thai-Doan Dang - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service … to service research by identifying all three of information-based value co-creation practices that enable well-being co-creation …

Persistent link: https://www.econbiz.de/10015358671

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