Consumers often have to decide whether to go to a remote store for a lower price. Only the absolute price difference between the stores should be relevant in this case, but several experiments showed that people exhibit "relative thinking": they are affected also by the relative savings...

Today's global markets have brought a new definition of the concept of loyalty. If a customer enjoys a continuous purchasing experience with a single supplier, he will develop a behavioural pattern, known as a 'shopping script', which may reduce his cognitive effort and optimise purchasing...

This paper seeks to explain the evolution of human systems of exchange through the emergence of both fundamental forms of organization (such as firms and markets) and specific instances of organization (such as individual firms and other economic or social entities) for engaging in exchange. We...

This paper seeks to explain the evolution of human systems of exchange through the emergence of both fundamental forms of organization (such as firms and markets) and specific instances of organization (such as individual firms and other economic or social entities) for engaging in exchange. We...

We provide the theory of visual attention and eye-movements that serves as a basis for evaluating eye-tracking research and for discussing salient and emerging issues in visual marketing. Motivated from its rising importance in marketing practice and its potential for theoretical contribution,...

In this paper it is argued that whether cooperation is established in a prisoner's dilemma-like situation is determined by cognitive learning processes. To prove this claim a simulation model is build. This model is based on knowledge about the cognitive learning process that has been gained in...